Ralf Kalmbach Books

Mastering Automotive Challenges
Markenmanagement in der Automobilindustrie
Markenmanagement in der Automobilindustrie
Erfolgreich in China
Erfolgreich in China

By Ralf Kalmbach

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Der chinesische Automobilmarkt ist an einem Wendepunkt angelangt. In den letzten Jahren konnten in diesem Sektor Wachstumsraten von bis zu 25 % erreicht werden. Das Wachstum wurde von ausla ndische...

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Mastering Automotive Challenges
Markenmanagement in der Automobilindustrie
Markenmanagement in der Automobilindustrie
Erfolgreich in China

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