Reiko Scott Books

Fanocracy
Fanocracy

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A Wall Street Journal bestsellerFrom the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.   How do some brands attract word-of-mouth buzz an...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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