Richard G. Netemeyer Books

Handbook of marketing scales

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"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with...

Scaling Procedures

By Subhash Sharma, Richard G. Netemeyer, William O. Bearden

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Scaling Procedures

By Subhash Sharma, Richard G. Netemeyer, William O. Bearden

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Handbook of marketing scales

By William O. Bearden

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Handbook of Marketing Scales

By Richard G. Netemeyer, William O. Bearden

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Handbook of marketing scales

By Kelly L. Haws, Richard G. Netemeyer, William O. Bearden

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Scaling Procedures

By Subhash Sharma, Richard G. Netemeyer, William O. Bearden

Average: 0.00, 0 Ratings

Handbook of Marketing Scales

By Richard G. Netemeyer, William O. Bearden

Average: 0.00, 0 Ratings

Scaling Procedures

By Subhash Sharma, Richard G. Netemeyer, William O. Bearden

Average: 0.00, 0 Ratings

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.