Richard Mizerski Books

Interactive marketing
Interactive marketing

By Edward Forrest

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Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitabl...

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Cybermarketing
Cybermarketing

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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