Richard Schmalensee Books

Paying With Plastic: The Digital Revolution in Buying and Borrowing
Paying With Plastic: The Digital Revolution in Buying and Borrowing

By David S. Evans, Richard Schmalensee

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"In Paying with Plastic, David Evans and Richard Schmalensee provide a nontechnical distillation of their years of research on the economic, technological, and institutional forces that have shaped...

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Paying with Plastic, second edition
Paying with Plastic, second edition

By David S. Evans, Richard Schmalensee

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The definitive account of the trillion-dollar payment card industry.The payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the...

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Invisible Engines
Invisible Engines

By Andrei Hagiu, David S. Evans, Richard Schmalensee

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Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create v...

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Markets for Clean Air
Markets for Clean Air

By Paul L. Joskow, A. Denny Ellerman, Juan Pablo Montero, Elizabeth M. Bailey, Richard Schmalensee

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Provides a comprehensive, in-depth description and evaluation of the first three years' experience with the U.S. Acid Rain Program. This environmental control program is the world's first large-sca...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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