Richard Schmalensee Books

Management
Management

By Richard Schmalensee, Thomas A. Kochan

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The MIT Sloan School of Management perspective on future management challenges.The MIT Sloan School of Management, as conceived by the legendary General Motors chairman Alfred P. Sloan, was founded...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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