Rob Lawrence Books

MGMT4
MGMT4

By Chuck Williams, Alan McWilliams, Rob Lawrence, Wahed Waheduzzaman

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MGMT4 is the fourth Asia–Pacific edition of this innovative approach to teaching and learning the principles of management. Concise yet complete coverage of the subject, supported by a suite of onl...

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Man in the Box
Man in the Box

By Rob Lawrence

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Get Noticed
Get Noticed

By Marcus Taylor, Rob Lawrence

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Real Strange
Real Strange

By Rob Lawrence

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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