Robert A. Lutz Books

Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company

By Robert A. Lutz

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Lutz tells how Chrysler in the early '90s recovered from a second near-death experience to go on and post record profits, emerging as Forbes magazine's "Company of the Year." He credits this remark...

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Guts
Guts

By Robert A. Lutz

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Icons and idiots
Icons and idiots

By Robert A. Lutz

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The former vice chairman of General Motors profiles the leaders who made the strongest impression on him throughout his extensive career, sharing anecdotes that provide managers with leadership exa...

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Xin 7 lu
Xin 7 lu

By Robert A. Lutz

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Guts
Guts

By Robert A. Lutz

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Guts
Guts

By Robert A. Lutz

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Guts
Guts

By Robert A. Lutz

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Guts
Guts

By Robert A. Lutz

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Guts
Guts

By Robert A. Lutz

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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