Robert A. Peterson Books
Strategic Marketing Problems: Cases And Comments
By Robert A. Peterson, Roger A. Kerin
Ch. 1. Foundations Of Strategic Marketing Management -- App. Sample Marketing Plan -- Ch. 2. Financial Aspects Of Marketing Management -- Ch. 3. Marketing Decision Making And Case Analysis -- Ch. 4...
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Strategic Marketing: Problems, Cases, Comments
By Robert A. Peterson, Roger A. Kerin, Marco Onado, Elbert B. Greynolds, Greynolds, Elbert B., Peterson, Robert A., Kerin, Roger A.
49 p. ; 21 cm In testa al front.: Associazione per lo sviluppo degli studi di banca e borsa; Università cattolica del Sacro Cuore, Facoltà di scienze bancarie finanziarie e assicurative
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Strategic Marketing Problems
By Roger Kerin, Roger A Kerin, Robert A. Peterson, Robert Peterson, Kerin, Roger A, Peterson, Robert A. (Robert Allen), 1944-
strategic Marketing Problems: Cases And Comments balances The Concepts And Tools Useful For Solving Marketing Problems With Numerous Case Studies That Challenge Readers To Apply What They’ve Learne...
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Strategic Marketing Problems
By Roger Kerin, Robert A. Peterson, Robert. Peterson, Roger A. Kerin, Robert Allen Peterson
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learne...
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Strategic Marketing Problems
By Robert A. Peterson, Roger A. Kerin, ROGER A.KERIN,ROBERT A.PETERSON, Kerin, Roger A., Peterson, Robert A., Roger A. Kerin, Robert A. Peterson, Roger A Kerin, Robert A Peterson
Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry
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