Robert B. Helms Books

Competitive Strategies in the Pharmaceutical Industry
Competitive Strategies in the Pharmaceutical Industry

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The growth of government programs and managed care has altered how pharmaceuticals are marketed and sold in the United States. Such change has shortened the expected revenue stream from most produc...

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Competitive strategies in the pharmaceutical industry
Competitive strategies in the pharmaceutical industry

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The growth of government programs and managed care has altered how pharmaceuticals are marketed and sold in the United States. Such change has shortened the expected revenue stream from most produc...

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Drug development and marketing
Drug development and marketing

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Drug development and marketing
Drug development and marketing

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The International supply of medicines
The International supply of medicines

By Robert B. Helms

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"A conference sponsored by the American Enterprise Institute for Public Policy Research"

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Drugs and Health
Drugs and Health

By Robert B. Helms

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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