Robert C. Ford Books
Managing Quality Service In Hospitality How Organizations Achieve Excellence In The Guest Experience
By Robert C. Ford, Ford., Robert C., Cherrill P. Heaton, Michael C. Sturman
Edition teaches the concept of treating customers as guests and creating a "WOW" experience for them. Many other texts in this subject area skip over guest-focused service strategy in hospitality o...
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HR At Your Service: Lessons From Benchmark Service Organizations
By Robert C. Ford, Gary P. Latham, Gary P. Latham And Robert C. Ford
Focusing on the day-to-day delivery of quality service that can drive a successful partnership between the Human Resources (HR) department and the rest of the company, this handbook demonstrates ho...
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