Robert C. Ford Books

Managing Quality Service In Hospitality How Organizations Achieve Excellence In The Guest Experience
Managing Quality Service In Hospitality How Organizations Achieve Excellence In The Guest Experience

By Robert C. Ford, Ford., Robert C., Cherrill P. Heaton, Michael C. Sturman

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Edition teaches the concept of treating customers as guests and creating a "WOW" experience for them. Many other texts in this subject area skip over guest-focused service strategy in hospitality o...

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HR At Your Service: Lessons From Benchmark Service Organizations
HR At Your Service: Lessons From Benchmark Service Organizations

By Robert C. Ford, Gary P. Latham, Gary P. Latham And Robert C. Ford

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Focusing on the day-to-day delivery of quality service that can drive a successful partnership between the Human Resources (HR) department and the rest of the company, this handbook demonstrates ho...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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