Robert E. Krumroy Books

Brilliant Strategies And Fatal Blunders
Brilliant Strategies And Fatal Blunders

By Robert E. Krumroy

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Working hard, providing a quality product or being personally determined to gut it out until people recognize your expertise and give you their business no longer attains high-level success. High-l...

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Identity Branding Revisited - Creating Prospect Attraction
Identity Branding Revisited - Creating Prospect Attraction

By Robert E. Krumroy, Krumroy, Robert E.

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We are entering a marketing revolution, a revolution that will shift market share, a revolution that will displace the previous success of even some of the most experienced sales professionals, a r...

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It'S Not About Luck!: Solving Your Advisor'S Activity Problem
It'S Not About Luck!: Solving Your Advisor'S Activity Problem

By Robert E. Krumroy

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Impression management is the new skill for creating prospect attraction and solving your advisor's appointment activity challenge. As a manager, nothing will cause greater appointment and productio...

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Sell The Problem
Sell The Problem

By Robert E. Krumroy

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Have you missed a sale lately? Did you do a poor job presenting your solution... or the problem? Most advisors don t sell the problem adequately before attempting to sell their solution. The prospe...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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