Robert G. Cooper Books

Portfolio Management For New Products
Portfolio Management For New Products

By Robert G. Cooper

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In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum...

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Product Leadership
Product Leadership

By Robert G. Cooper

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Winning at New Products
Winning at New Products

By Robert G. Cooper

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Product leadership
Product leadership

By Robert G. Cooper

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In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop ne...

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Product Leadership
Product Leadership

By Robert G. Cooper

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Winning at new products
Winning at new products

By Robert G. Cooper

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Winning at new products
Winning at new products

By Robert G. Cooper

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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