Robert G. Cooper Books

Winning at New Products
Winning at New Products

By Robert G. Cooper

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Myositis
Myositis

By Robert G. Cooper, Hector Chinoy

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Winning at New Products
Winning at New Products

By Robert G. Cooper

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Winning at new products
Winning at new products

By Robert G. Cooper

Average: 0.00, 0 Ratings

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent...

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Winning at New Products
Winning at New Products

By Robert G. Cooper

Average: 0.00, 0 Ratings

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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