Robert J. Thomas Books

New Product Development: Managing and Forecasting for Strategic Success
New Product Development: Managing and Forecasting for Strategic Success

By Thomas Robert J., Robert J. Thomas

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Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the la...

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What Machines Can'T Do: Politics And Technology In The Industrial Enterprise
What Machines Can'T Do: Politics And Technology In The Industrial Enterprise

By Robert Joseph Thomas, Robert J. Thomas

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Virtually Every Manufacturing Company Has Plans For An Automated Factory Of The Future. Robots Pivot And Bend In Time With Silent Music. Factory Lights Are Dimmed. People Are Nowhere To Be Seen. Ye...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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