Robert J. Thomas Books
New Product Development: Managing and Forecasting for Strategic Success
By Thomas Robert J., Robert J. Thomas
Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the la...
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What Machines Can'T Do: Politics And Technology In The Industrial Enterprise
By Robert Joseph Thomas, Robert J. Thomas
Virtually Every Manufacturing Company Has Plans For An Automated Factory Of The Future. Robots Pivot And Bend In Time With Silent Music. Factory Lights Are Dimmed. People Are Nowhere To Be Seen. Ye...
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