Robert Phaal Books

Technology Management: Activities And Tools
Technology Management: Activities And Tools

By Robert Phaal, Rob Phaal, Dilek Cetindamar, European Institute For Technology And Innovation Management, David Probert, Dilek Çetindamar, David Probert, Dr.

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Technology is a fundamental part of every organization: when managed correctly it can deliver a decisive advantage over competitors. Technology Management takes a practical approach to developing...

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Roadmapping For Strategy And Innovation: Aligning Technology And Markets In A Dynamic World
Roadmapping For Strategy And Innovation: Aligning Technology And Markets In A Dynamic World

By Robert Phaal, Clare Farrukh, Rob Phaal, David Probert, Robert Phaal, Clare Farrukh, David Probert

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Technology and its exploitation are fundamental to the success of many organisations - however effective management of this valuable resource can be challenging. Roadmapping provides a structured a...

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Next Generation Roadmapping
Next Generation Roadmapping

By Clive Kerr, Robert Phaal, Dirk Meissner, Tugrul U. Daim

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Roadmapping is a structured visual approach for supporting strategic technology and innovation management, providing strategic navigational support (hence the “roadmap” metaphor) for technologists,...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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