Robert Rose Books

This Book Is A Coincidence
This Book Is A Coincidence

By Robert Rose

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The Lonely Eagles
The Lonely Eagles

By Robert C. Rose

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Managing Content Marketing
Managing Content Marketing

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Experiences
Experiences

By Robert Rose

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World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of "better practices" that weave together both the "w...

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Killing Marketing
Killing Marketing

By Joe Pulizzi, Robert Rose

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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