Robert T. Moran Books

Venturing Abroad in Asia
Venturing Abroad in Asia

By Robert T. Moran

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The Global Challenge: Building the New Worldwide Enterprise
Managing cultural differences
Managing cultural differences

By Robert T. Moran

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"This seventh edition has been completely updated. In particular, the book presents a fuller discussion of global business today. Issues of terrorism and state security as they affect culture and b...

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Leading global projects
Leading global projects

By Robert T. Moran

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Robert T. Moran's cultural guide to doing business in Europe
Leading global projects
Leading global projects

By Robert T. Moran

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Dynamics of successful international business negotiations
Managing cultural synergy
Uniting North American Business
Developing the Global Organization Managing Cultural Differences

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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