Roger L. Martin Books
Playing to win
By A. G. Lafley
Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. In t...
Read MoreCreating great choices
"Conventional wisdom--and business school curricula--teaches us that making trade-offs is inevitable when it comes to hard choices. But sometimes, accepting the obvious trade-off just isn't good en...
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