Ronald Adler Books

Communicating at Work: Principles and Practices for Business and the Professions
Communicating at Work: Principles and Practices for Business and the Professions

By Ronald B. Adler

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Communicating at Work takes a pragmatic approach that features a strong multicultural focus, a heavy emphasis on effective presentations, and a pedagogical program designed to encourage group activ...

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Looking Out Looking In
Looking Out Looking In

By Ronald Adler, ADLER

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Looking Out Looking in 9e
Looking Out Looking in 9e

By Ronald Adler

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Essential Communication
Essential Communication

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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