Ronald D. Michman Books

How food marketers make use of key variables - such as innovation; target market; market segmentation; image; and physical, environmental, and human resources - determines how successfully they sel...

Specialty Retailers Marketing Triumphs and Blunders

By Ronald D. Michman, Edward M. Mazze

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"Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and manage to gain and sustain competitive advantage in their hotly competitive...

Lifestyle Marketing

By Ronald D. Michman, Edward M. Mazze, Alan J. Greco

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.