Ronald D. Smith Books
MediaWriting: Print, Broadcast, and Public Relations
By Janet E. Ramsey, Wayne R. Whitaker, W. Richard Whitaker, Ronald D. Smith
"This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" a...
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Strategic planning for public relations
"Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the various decision points and options in the development of a communication progr...
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