Ronald D. Smith Books

MediaWriting: Print, Broadcast, and Public Relations
MediaWriting: Print, Broadcast, and Public Relations

By Janet E. Ramsey, Wayne R. Whitaker, W. Richard Whitaker, Ronald D. Smith

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"This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" a...

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Public Relations The Basics
Public Relations The Basics

By Ron Smith

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Mediawriting
Mediawriting

By Wayne R. Whitaker

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Strategic planning for public relations
Strategic planning for public relations

By Ronald D. Smith

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"Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the various decision points and options in the development of a communication progr...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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