Ronald E. Taylor Books

Using Qualitative Research in Advertising

By Kim Bartel Sheehan, Ronald E. Taylor, Margaret Ann Morrison, Eric Haley

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Using Qualitative Research In Advertising: Strategies, Techniques, And Applications

By Margaret A. Morrison, Margaret Ann Morrison, Eric Haley, Eric E. Haley, Kim Bartel Sheehan, Ronald E. Taylor

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Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate specifi...

Using Qualitative Research In Advertising: Strategies, Techniques, And Applications

By Margaret A. Morrison, Eric Haley, Eric E. Haley, Kim Bartel Sheehan, Ronald E. Taylor, Kim B. Sheehan

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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approa...

Using Qualitative Research in Advertising

By Eric E. Haley, Margaret A. Ann Morrison, Kim Bartel Sheehan, Ronald E. Taylor

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The Cold Fusion Web Database Construction Kit

By David Watts, Leon Chalnick, Ben Forta, Ronald E. Taylor, Steven D. Drucker, David E. Crawford, Jack Leblond

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.