Ronald M. Shapiro Books

Perfecting Your Pitch
Perfecting Your Pitch

By Ronald M. Shapiro

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Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most...

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Bullies, Tyrants, and Impossible People
Bullies, Tyrants, and Impossible People

By Ronald M. Shapiro, Mark A. Jankowski With James Dale

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The impossible people who make life’s journey so difficult are everywhere—at the office, in restaurants, on airplanes, living next door, members of your own family. They’re . . ....

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The Power of Nice
The Power of Nice

By Ron Shapiro, Mark Jankowski

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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