Ronald Paul Hill Books

Surviving in a Material World

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Marketing and consumer research in the public interest

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How do personal crises affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consu...

Marketing and consumer research in the public interest

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Marketing and Public Policy

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Pearls Along the Path

By Ronald Paul Hill

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Mapping out marketing

By Cait Lamberton, Jennifer Swartz, Ronald Paul Hill

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Mapping out marketing

By Cait Lamberton, Jennifer Swartz, Ronald Paul Hill

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Surviving in a Material World

By Ronald Paul Hill

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"Cutting through the stereotypes that enable many people to dismiss the needs of the impoverished, Surviving in a Material World provides an eye-opening look at the material lives of the poor in Am...

Mapping Out Marketing

By Catherine Mary Lamberton, Jennifer Swartz, Ronald Paul Hill

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Mapping Out Marketing

By Catherine Mary Lamberton, Jennifer Swartz, Ronald Paul Hill

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.