Rosenwald Peter J. Consultant. Books

Accountable marketing
Accountable marketing

By Rosenwald Peter J. Consultant.

Average: 0.00, 0 Ratings

"The author provides a model based on the most basic and most important management principle: test and measure. He shows how to apply that model to all forms of marketing - from "hard-numbers"-base...

Read More

Related Articles from our Blog

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

Read More