Ross Shafer Books

Are you relevant
Are you relevant

By Ross Shafer

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The Customer Shouts Back
The Customer Shouts Back

By Ross Shafer

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Nobody Moved Your Cheese
Nobody Moved Your Cheese

By Ross Shafer

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The customer shouts back
The customer shouts back

By Ross Shafer

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Cook Like A Stud
Cook Like A Stud

By Ross Shafer

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Ross Shafer Goes...
Ross Shafer Goes...

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No More Customer Friction
No More Customer Friction

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Success
Success

By Ross Shafer

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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