Roy Alexander Books

Secrets of Closing Sales
Secrets of Closing Sales

By Roy Alexander, Charles B. Roth

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The #1 bestseller on the art of closing sales is now fully updated to meet the challenges of today’s competitive new sales environment—with 53 case studies drawn from real life.   The sixth edition...

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Chart Synthesis
Chart Synthesis

By Roy Alexander

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Mehdi
Mehdi

By Roy Alexander, Alexander Roy

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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