Ruby Roy Dholakia Books

New Infotainment Technologies In The Home: Demand-Side Perspectives
New Infotainment Technologies In The Home: Demand-Side Perspectives

By Nikhilesh Dholakia, Ruby Roy Dholakia, Norbert Mundorf

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Bringing Infotainment Home: Challenge And Choices / Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia -- Market Opportunities And Pitfalls For New Infotainment Technology In The Home / Mats Sa...

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Marketing Practices In Developing Economy Cases From South Asia [Jan 30, 2010] Anwar, Syed Ferhat And Dholakia, Ruby
Marketing Practices In Developing Economy Cases From South Asia [Jan 30, 2010] Anwar, Syed Ferhat And Dholakia, Ruby

By Ruby Roy Dholakia, Philip Kotler, Syed Ferhat Anwar, Khālid Ḥasan

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Foreword By Philip Kotler, Edited By Ruby Roy Dholakia, Syed Ferhat Anwar, Khalid Hasan. Includes Bibliographical References (p. 307-308).

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London For Americans
London For Americans

By Nikhilesh Dholakia, William Kent, Ruby Roy Dholakia, Norbert Mundorf

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As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Informat...

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Technology And Consumption: Understanding Consumer Choices And Behaviors
Technology And Consumption: Understanding Consumer Choices And Behaviors

By Ruby Roy Dholakia, Dholakia, Ruby Roy

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Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior ha...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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