Ruby Roy Dholakia Books
New Infotainment Technologies In The Home: Demand-Side Perspectives
By Nikhilesh Dholakia, Ruby Roy Dholakia, Norbert Mundorf
Bringing Infotainment Home: Challenge And Choices / Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia -- Market Opportunities And Pitfalls For New Infotainment Technology In The Home / Mats Sa...
Read More
Marketing Practices In Developing Economy Cases From South Asia [Jan 30, 2010] Anwar, Syed Ferhat And Dholakia, Ruby
By Ruby Roy Dholakia, Philip Kotler, Syed Ferhat Anwar, Khālid Ḥasan
Foreword By Philip Kotler, Edited By Ruby Roy Dholakia, Syed Ferhat Anwar, Khalid Hasan. Includes Bibliographical References (p. 307-308).
Read More
London For Americans
By Nikhilesh Dholakia, William Kent, Ruby Roy Dholakia, Norbert Mundorf
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Informat...
Read More
Technology And Consumption: Understanding Consumer Choices And Behaviors
By Ruby Roy Dholakia, Dholakia, Ruby Roy
Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior ha...
Read More