Ruth Saunders Books
Marketing in the boardroom
By Saunders Ruth Marketing Consultant
"It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the...
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Marketing in the boardroom
By Saunders Ruth Marketing Consultant
"It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the...
Read More