Ruth Saunders Books

Marketing in the boardroom
Marketing in the boardroom

By Saunders Ruth Marketing Consultant

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"It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the...

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Marketing in the boardroom
Marketing in the boardroom

By Saunders Ruth Marketing Consultant

Average: 0.00, 0 Ratings

"It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the...

Read More
Marketing in the Boardroom
Marketing in the Boardroom

By Ruth Saunders

Average: 0.00, 0 Ratings

Read More
Marketing in the Boardroom
Marketing in the Boardroom

By Ruth Saunders

Average: 0.00, 0 Ratings

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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