Ryan Mathews Books
The Deviant's Advantage: How Fringe Ideas Create Mass Markets
"Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of breakthrough thinking that creates new markets and tumbles traditional ones. Positive d...
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The Myth of Excellence
By Fred Crawford, Ryan Mathews, Fred Crawford Ryan Mathews
Ex•cel•lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the com...
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