Sally Dibb Books

Market Segmentation Success
Marketing essentials
Marketing essentials

By Sally Dibb

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This title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for services.

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Marketing concepts and strategies
Marketing concepts and strategies

By Sally Dibb

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'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition incl...

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The Marketing Casebook
The marketing planning workbook
Marketing Concepts & Strategies

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