Sally Dibb Books

Marketing European 5th Edition
Marketing European 5th Edition

By Dibb

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Marketing briefs
Marketing briefs

By Sally Dibb

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Marketing briefs
Marketing briefs

By Sally Dibb

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Marketing
Marketing

By O C Ferrell

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Marketing Planning
Marketing Planning

By Dibb

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Marketing Briefs
Marketing Briefs

By Sally Dibb, Lyndon Simkin

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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