Sally Hogshead Books
Fascinate: Your 7 Triggers to Persuasion and Captivation
"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.
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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's...
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How the World Sees You: Discover Your Highest Value Through the Science of Fascination
How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once you know what makes you valuable to others, you're more authentic an...
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