Sally Hogshead Books

Fascinate: Your 7 Triggers to Persuasion and Captivation
Fascinate: Your 7 Triggers to Persuasion and Captivation

By Sally Hogshead

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"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.

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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

By Sally Hogshead

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Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's...

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How the World Sees You: Discover Your Highest Value Through the Science of Fascination
How the World Sees You: Discover Your Highest Value Through the Science of Fascination

By Sally Hogshead

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How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once you know what makes you valuable to others, you're more authentic an...

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How the World Sees You
How the World Sees You

By Sally Hogshead

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Fascinate
Fascinate

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How the World Sees You
How the World Sees You

By Sally Hogshead

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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