Sanjit Sengupta Books

Marketing Of High-Technology Products And Innovations

By Stanley Slater, Sanjit Sengupta, Jakki Mohr, Jakki J. Mohr, Mohr, Jakki J, Sengupta, Sanjit, Slater, Stanley

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The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic M...

Marketing Of High-Technology Products And Innovations

By Slater, MOHR, Sengupta, Stanley Slater, STANLEY, Sanjit Sengupta, Jakki Mohr, Jakki J. Mohr, Mohr, Jakki J, Sengupta, Sanjit, Slater, Stanley, Jakki, Sanjit

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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Techno...

Marketing Of High-Technology Products And Innovations

By Stanley Slater, Stanley F Slater, Jakki J Mohr, Sanjit Sengupta, Jakki Mohr, Mohr, Jakki J., Sengupta, Sanjit, Slater, Stanley F.

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Marketing high-technology products and innovations is not the same as marketing more traditional products and services. High-technology products and services are introduced in turbulent, chaotic en...

Marketing Of High-Technology Products And Innovations

By Stanley Slater, Jakki J Mohr, Sanjit Sengupta, Jakki Mohr, Jakki J. Mohr, Mohr, Jakki J., Sengupta, Sanjit, Slater, Stanley F.

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Marketing Of High-Technology Products And Innovations: Pears

By Stanley Slater, Sanjit Sengupta, Jakki Mohr, Jakki J. Mohr, Mohr, Jakki J, Sengupta, Sanjit, Slater, Stanley

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Prentice Hall Video Library To Accompany Marketing Of High-Technology ...

By Sanjit Sengupta

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.