Sara Rosengren Books

Marketing
Marketing

By Paul Baines

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Fundamentals of Marketing
Fundamentals of Marketing

By Chris Fill, Paolo Antonetti, Sara Rosengren, Paul Baines

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xxiv, 376 pages : 25 cm

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Advances in Advertising Research
Advances in Advertising Research

By Sara Rosengren, Micael Dahlen, Shintaro Okazaki

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICO...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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