Sara Wachter Boettcher Books

Technically Wrong
Technically Wrong

By Sara Wachter Boettcher

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Content everywhere
Content everywhere

By Sara Wachter Boettcher

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Care about content? Better copy isn't enough. As devices and channels multiply and as users expect to relate, share, and shift informaion quickly, we need content that can go more places, more easi...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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