Sascha Friesike Books

Kreativcode
Kreativcode

By F. Gassmann

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Profiting From Innovation In China
Profiting From Innovation In China

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Profiting from Innovation in China
Profiting from Innovation in China

By Oliver Gassmann

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China is dramatically catching up and is rapidly becoming a leading technological innovator on the global scale. The number of Chinese firms with global ambitions is growing fast, more and more tec...

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It s a gas
It s a gas

By Sascha Friesike, Robert Klanten, Sally Fuls, Jay Leno

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A place that symbolizes freedom, traveling and the wind of change: 'It's A Gas!' is going in search of the most unique gas stations around the world.

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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