Seymour Sudman Books

Marketing Research
Marketing Research

By Seymour Sudman

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Applied Sampling
Applied Sampling

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Consumer Panels
Consumer Panels

By Seymour Sudman

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Autobiographical Memory and the Validity of Retrospective Reports
Autobiographical Memory and the Validity of Retrospective Reports

By Seymour Sudman, Norbert Schwarz

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Much of our knowledge about individuals' behavior, the state of society, or social change is based on direct verbal reports. From consumer behavior to health problems, and from the styles of parent...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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