Simeon Keates Books

Countering Brandjacking in the Digital Age
Countering Brandjacking in the Digital Age

By Christopher Hofman, Simeon Keates

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The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners...

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Countering design exclusion
Countering design exclusion

By Simeon Keates

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"This book aims to raise awareness of needs of the full range of users and provide an introduction to designing more inclusive products and services." "It is for: designers who want to know how to...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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