Stephen D. Rappaport Books

The Online Advertising Playbook

By Taddy Hall, Joe Plummer, Robert Barocci, Steve Rappaport

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Online Advertising Playbook

By Taddy Hall, Joe Plummer, Stephen D. Rappaport, Robert Barocci

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Listen first

By Stephen D. Rappaport

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"Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that...

Listen First

By Stephen D. Rappaport

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Listen First

By Stephen D. Rappaport

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Listen First

By Stephen D. Rappaport

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Listen First

By Stephen D. Rappaport

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Digital Metrics Field Guide

By Stephen D. Rappaport

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.