Media In Your Life, The: An Introduction To Mass Communication

By Stephen Lacy, Jean Folkerts, Lucinda Davenport

The Media In Your Life: An Introduction To Mass Communication (With Interactive Companion Website) (2nd Edition)

By Stephen Lacy, Jean Folkerts

The Media In Your Life: An Introduction To Mass Communication- Notebook

By Stephen Lacy, Jean Folkerts

The Media In Your Life: An Introduction To Mass Communication

By Stephen Lacy, Jean Folkerts, Folkerts, Jean, Lacy, Stephen, Jean Folkerts, Stephen Lacy

An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; book...

The Media In Your Life: An Introduction To Mass Communication

By Stephen Lacy, Jean Folkerts, Ann Larabee

Features & descriptions to MyMassCommLab:Integrated & Annotated Video Clips highlight media coverage of current news events as well as key historical footage, profiles of prominent personalities in...

The Media In Your Life: An Introduction To Mass Communication, Books A La Carte Plus MyMassCommLab

By Stephen Lacy, Jean Folkerts, Folkerts, Jean, Lacy, Stephen, Larabee, Ann, Ann Larabee

For Today's Busy Student, We've Created A New Line Of Highly Portable Books At Affordable Prices. Each Title In The Books à La Carte Plus Program Features The Exact Same Content From Our Traditiona...

The Media In Your Life: An Introduction To Mass Communication, Unbound (For Books A La Carte Plus) (4th Edition)

By Stephen Lacy, Jean Folkerts, Folkerts, Jean, Lacy, Stephen, Larabee, Ann, Ann Larabee

Media Management

By Stephen Lacy, C. Ann Hollifield, George Sylvie, Ardyth Sohn Broadrick, Jan Wicks Leblanc

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, ma...

Media Management: A Casebook Approach

By Stephen Lacy, Ardyth Broadrick Sohn, Angela Powers, George Sylvie, Ardyth Sohn Broadrick, Jan Wicks Leblanc

Media Management: A Casebook Approach provides a contemporary perspective on a wide range of media management issues. With changes reflecting new research and ideas, as well as developments through...

Media Management: A Casebook Approach

By Stephen Lacy, Angela Powers, George Sylvie, Jan LeBlanc Wicks, Ardyth Broadric Sohn, Stephen Lacy, Ardyth B. Sohn, Jan LeBlanc Wicks, Contributing Authors, George Sylvie, Angela Powers, Nora J. Rifon

1. Decision Making -- Case 1.1. Assignment: Looking At Past Decisions -- Case 1.2. Assignment: Future Decision Making -- Case 1.3. Assignment: Programming Decisions -- 2. Structure Of Media Organiz...