Stephen M. Gower Books

Advocacy required
Advocacy required

By Stephen M. Gower

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A book about advocacy that will inform the reader of how to transform your customer into your number one sales ally. It is based upon four "givens" - sales and customer service techniques in genera...

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The focus crisis
The focus crisis

By Stephen M. Gower

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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