Stephen Wunker Books

Jobs to be done

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Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The tr...

Capturing new markets

By Stephen M. Wunker

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Capturing New Markets

By Stephen Wunker

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Capturing New Markets: How Smart Companies Create Opportunities Others Don't

By Stephen Wunker

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Jobs to Be Done

By Stephen Wunker, Jessica Wattman, David Farber

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Costovation

By Stephen Wunker, Jennifer Luo Law

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Costovation

By Stephen Wunker, Jennifer Luo Law

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Jobs to Be Done

By Stephen Wunker, Jessica Wattman, David Farber

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Innovative Leader

By Stephen Wunker, Jennifer Luo Law, Hari Nair

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Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More

By Stephen Wunker, Jennifer Luo Law

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.