Sukhvinder Singh Books

Cases on branding strategies and product development
Cases on branding strategies and product development

By Sukhvinder Singh, Sarmistha Sarma

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"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--

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Cases on branding strategies and product development
Cases on branding strategies and product development

By Sukhvinder Singh, Sarmistha Sarma

Average: 0.00, 0 Ratings

"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--

Read More
Cases on branding strategies and product development
Cases on branding strategies and product development

By Sukhvinder Singh, Sarmistha Sarma

Average: 0.00, 0 Ratings

"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--

Read More

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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