Susan Friedmann Books

Meeting And Event Planning For Dummies
Meeting And Event Planning For Dummies

By Susan Friedmann, Susan A. Friedmann

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Expert advice on how to stage the perfect event every time "A terrific resource of information for anyone in the event-planning business." —James Spellos, CMP, President, Meeting U. Meeting...

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Riches in Niches
Riches in Niches

By Susan Friedmann

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The Complete Idiot's Guide to Target Marketing
The Complete Idiot's Guide to Target Marketing

By Susan Friedmann

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Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just...

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Business Meeting &Amp; Event Planning For Dummies
Business Meeting &Amp; Event Planning For Dummies

By Susan Friedmann, Susan A. Friedmann

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**Hold productive meetings and events with help from Dummies** It's a whole new world out there. With so many companies, big and small, electing to move to virtual or hybrid operating models, meeti...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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