Susan Friedmann Books

Riches in Niches
Riches in Niches

By Susan Friedmann

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More Secrets of Successful Exhibiting
The Complete Idiot's Guide to Target Marketing
The Complete Idiot's Guide to Target Marketing

By Susan Friedmann

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Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just...

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Meeting and Event Planning for Dummies
Meeting and Event Planning for Dummies
Running a Great Meeting in a Day for Dummies
Running a Great Meeting in a Day for Dummies
Running a Great Meeting in a Day for Dummies
Business Meeting and Event Planning for Dummies
Business Meeting and Event Planning for Dummies

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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