Susan Salter Reynolds Books

Building the Future
Building the Future

By Susan Salter Reynolds, Amy C. Edmondson

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A case study of how an award-winning start-up used a large-scale collaboration to achieve a bold objective, and what it shows us about leadership.Machiavelli famously wrote, “There is nothing...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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