Susi Geiger Books

Healthcare Activism
Healthcare Activism

By Susi Geiger

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Sales management
Sales management

By Paolo Guenzi

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"International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; International...

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Market Studies
Market Studies

By Susi Geiger

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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