T. Bettina Cornwell Books

Global Exchanges: The Washington Post
Sponsorship in marketing
Sponsorship in marketing

By T. Bettina Cornwell

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"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, hel...

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Sponsorship in Marketing: Effective Communication through Sports, Arts and Events
Influencer
Influencer

By T. Bettina Cornwell, Helen E. Katz

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Influencer
Influencer

By T. Bettina Cornwell, Helen E. Katz

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Sponsorship in Marketing
Sponsorship in Marketing
Promoting and Managing International Investment
Sponsorship in Marketing
Sponsorship in Marketing

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