T. Kollmann Books

Markt- Und Produktmanagement: Die Instrumente Des Technischen Vertriebs
Markt- Und Produktmanagement: Die Instrumente Des Technischen Vertriebs

By F Jacob, Wulff Plinke, S. Fließ, W.Engelhardt, B. Günter, Michael Kleinaltenkamp, M. Kleinaltenkamp, Editor-Michael Kleinaltenkamp; Editor-Wulff Plinke; Assistant-W. Engelhardt; Assistant-S. Fließ; Assistant-B. Günter; Assistant-F. Jacob; Assistant-M. Kleinaltenkamp; Assistant-T. Kollmann; Assistant-W. Plinke; Assistant-O. Plötner; Assistant-A. Pohl; Assistant-A. Söllner; Assistant-R. Weiber; Assistant-M. Rechnfelderbäumer, T. Kollmann, Michael Kleinaltenkamp, Frank Jacob (Auth.), Professor Dr. Michael Kleinaltenkamp, Professor Dr. Rer. Oec. Wulff Plinke (Eds.)

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Eine traditionelle Kernaufgabe von Marketing-Entscheider betrifft die Planung und Gestaltung solcher Maßnahmen, die der Bearbeitung umfassender Märkte oder von Marktsegmenten dienen. Ihren konkrete...

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