Tae Hoon Oum Books

Globalization and Strategic Alliances: The Case of the Airline Industry
Globalization and Strategic Alliances: The Case of the Airline Industry

By Tae Hoon Oum

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"This book presents the past history and current status of airline alliances, discusses reasons why alliances are being formed, analyzes the questions 'why are alliances likely to remain a key fixt...

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Winning Airlines
Winning Airlines

By Tae Hoon Oum, Chunyan Yu

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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